Kristen E. Stuart

 Site Review Date: 5-1-2017

Branding

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Freelance Professional Graphic Designer
 for Branding & Corporate Identity

Local, U.S., &
International Service

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Some Thoughts on Branding, Corporate Identity, and Positioning

"Branding and corporate identity begin with a distinctive logo..."

"The logo and name type and arrangement follow consistently in all company materials, actually creating the brand and identity."

 "Advertising utilizes the logo, symbols, and identity concepts.
"Golden Arches"
"King of Beers"
"Things Go Better with..."

"Consistency with the display of  logo, colors, textures, and all that follows is the key to an effective identity and brand."

 

"'Share of mind' goes hand in hand with share of market."

 

- - Kristen Stuart
Freelance Professional Graphic Designer

 
 

International Service
Local
Ohio County List
- where I provide LOCAL graphic designer services

  • Cuyahoga

  • Lake

  • Lorain

  • Geauga

  • Medina

  • Summit

  • Stark

  • Portage

  • Wayne

  • Ashtabula

  • Trumbull

  • Mahoning


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Branding, Branding Positioning, Corporate Identity,
Branding & Corporate Identity Development


Freelance Brand Designer Services, Redesigns or Re-crafting of Corporate Identity

Branding Examples:   1. Avalon Pest Control  2. The Security Source, Inc.

 

Branding & Corporate Identity in Brief:

Avalon corporate identity

Branding, a critical part of branding, is consistency throughout materials, whether in print or electronic forms. A lack of consistency is death to branding and establishing a brand, whether you are branding a small company or a large organization. As a professional graphic designer I provide services that help an organization establish a brand and keep consistency in branding across all forms where a brand or branding is communicated. Branding starts with a logo, and as a logo designer I keep branding concepts, including positioning against competition, emphasis on unique advantages, and principles firmly in mind. My services go way beyond a "fancy design," which is the most that some so-called designers can think to do. Business experience counts, and creating a stellar corporate identity is what I do.

Avalon corporate identityBranding and identity, whether for a company, corporation, or other organization, begins with a distinctive and unique, readily identifiable logo, a symbol if you will. The identity, the brand, is projected through the graphic image combined with font for the "name type" that remain absolutely consistent, the "feel" from the weight and texture, the consistency of colors and their representation, all of these create identity. Identity then established, it is the business image combined with the business identity that can be worked on together through the skillful and creative use of advertising, collaterals, and the actions of the business. Brand and branding, however, go beyond the representation itself. However, the first order of business is to have a vision of the enterprise, its placement among any competitors, and where it hopes to navigate. It all begins with vision - vision, and then its representation...


Logo as a mainstay or centerpiece of branding and corporate identity, free standing

click to view larger image.

Branding Avalon

Branding Avalon


Consistent Application of Branding and Corporate Identity Factors in Communications with the Market

All of these combined, as well as being consistently applied, translate into the creation and fulfillment of a basic and major business objective:  to create, establish, and then maintain a Strong Business Identity. Translate, brand. This paves the way and leads to Increased Customer Flow, a second major objective, and relates directly to share of market - all of these related to profit, to position, to increased values. Identity and image are central to purpose, and to fulfilling the purpose of the business. To ignore these elements of identity and image, somewhat, to not invest in these, to treat them lightly or without strict attention and management and care, is literally a grave and costly business mistake. Your identity and image directly contribute to either making money or losing money - a loose, confused, conflicted identity and image will do exactly that. Your business identity and your business image are a reflection and projection of who you are (in a business or management or, sometimes, personal sense) and what you stand for. Prospects will get the message, whatever it is, pro or con. A strong identity, brand, and image are the keys to turn to open the door to business objectives.  

Avalon is an interesting study of corporate identity and branding. Branding and corporate identity drive home messages through consistency, projecting images, colors, tag lines and copywriting. This is the basic branding and corporate identity of Avalon shown through their logo and samples of some company materials.


Corporate Identity is Expressed Through Materials: 

 

Logo with illustration, colors, etc., is meant to be consistently represented  on all company materials:  everything matches! Letterhead, envelope, business card (see note below on unique business card)  following corporate identity or brand or branding concepts. Once a corporate identity or brand is set, it should not be deviated from whatsoever. A 97% consistency is acceptable.  Click to view larger image. Corporate Identity Avalon


Branding Consistency Displayed

  • business cards

  • letterhead & envelopes

  • website

  • brochures

  • newsletters

  • fax cover sheets

  • invoices, order forms, receipts, agreements, and all company forms, etc.

  • trucks

  • uniforms

  • signage

  • billboards

  • print ads

  • ALL appropriate venues



[scroll down, or back to page top]

Note the business card (above, in two sections):  This is an interactive business card -
 one card slips inside of the other and they are printed on both sides. Boxes on the left card are actually die cuts, open to the back of the other card. When the Avalon card is removed, the insects shown in the boxes vanish - exactly the message of what Avalon's services make happen  - they make the insects disappear. Clever, effective, and impressive - tied clearly to their marketing and advertising objectives within the scope of their identity.

Magazine advertisement below closely follows corporate identity

Note the branding and corporate identity factors

Click to view larger image. [scroll down, or back to page top]

_________________________________________________________________Branding Avalon

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Newspaper advertisement below
black and white - Click to view larger image.

____________________________________________

 Branding Avalon

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Branding, Branding Positioning, Corporate Identity,
Branding & Corporate Identity Development

 

Branding & Corporate Identity Example, The Security Source, Inc.

 

Logo, free standing...

 

Security Source corporate identity

 

The Security Source logo helps drive home identity and messages through consistency, images, colors, tag lines and copywriting. This is the basic identity of Security Source shown through their logo and samples of some company materials.

Security Source corporate identity


Logo with illustration, colors, etc., is meant to be consistently represented  on all company materials:  everything matches! That is central to identity.

  • business cards

  • letterhead & envelopes

  • website

  • newsletters

  • brochures

  • fax cover sheets

  • order forms, receipts, agreements, and all company forms, etc.

  • trucks

  • uniforms

  • signage

  • billboards

  • print ads

  • ALL appropriate venues

Security Source corporate identity

 

Collaterals:  Letterhead, Business Cards, Envelopes, Company Forms, Newsletters, Brochures, Icons - Logos - Symbols, Advertising - Company Materials

HOME Graphic Designer
 Services
Logo Designer
 Services
Branding - Corporate
Identity Services
Clients - Types
Services
- Comments
About Me, Plus... FAQs - News Links Credit Cards
Payments
CONTACT Me

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