t
Identity
& Branding
- LINKS - IDENTITY
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Avalon Pest
Control
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Security Source, Inc.
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Identity begins with a distinctive logo...
The logo
and name type and arrangement follow consistently in all company
materials, actually creating the identity.
Advertising
utilizes the logo and the identity concepts.
"Golden Arches"
"King of Beers"
"Things Go Better with..."
Consistency with the
display of logo, colors, textures, and all that follows is the key to
an effective identity.
Kristen Stuart,
Professional Freelance Illustrator, Graphic Designer, and Commercial
Artist
www.Lodestar-Visions.com
Copyright © 2003-2008
and continuing, Lodestar Visions, Kristen E. Stuart,
All Rights Reserved.
Lodestar
Visions is located in the Cleveland Area, Concord, Ohio, U.S.
logo designer - illustrator - commercial artist -
drawing - freelance graphic designer professional
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identity graphic designer and illustrator
Identity Sample:
Avalon
Pest
Control
Identity in a Nutshell
 Identity, whether for a
company, corporation, or other organization, begins with a
distinctive and unique, readily identifiable logo, a symbol if you will. The
identity, projected through the graphic image combined with font for the
"name type" that remain absolutely consistent, the "feel" from the
weight and texture, the consistency of colors and their representation,
all of these create identity. Identity then established, it is the
business image combined with the business identity that can be worked on
together through the skillful and creative use of advertising,
collaterals, and the actions of the business. The first order of
business is to have a vision of the enterprise, its placement among any
competitors, and where it hopes to navigate. It all begins with vision -
vision, and then its representation...
 All of these combined, as well as being
consistently applied, translate into the creation and fulfillment of a
basic and major business objective: to create, establish, and
then maintain a Strong Business Identity. This paves the way and
leads to Increased Customer Flow, a second major objective, and
relates directly to share of market - all of these related to
profit, to position, to increased values. Identity and
image are central to purpose, and to fulfilling the purpose of the
business. To ignore these elements of identity and image, somewhat, to
not invest in these, to treat them lightly or without strict attention
and management and care, is literally a grave and costly business
mistake. Your identity and image directly contribute to either making
money or losing money - a loose, confused, conflicted identity and image
will do exactly that. Your business identity and your business image are
a reflection and projection of who you are (in a business or management
or, sometimes, personal sense) and what you stand for. Prospects will
get the message, whatever it is, pro or con. A strong identity and image
are the keys to turn to open the door to business objectives.
Avalon is an interesting study of
identity. Identity drives
home messages through consistency, images, colors,
tag lines and copywriting.
This is the basic identity of
Avalon shown through their logo and samples of
some company materials.
Logo with illustration, colors, etc.,
is meant to be consistently represented
on
all company materials: everything matches!
- business cards
- letterhead & envelopes
- website
- brochures
- newsletters
- fax cover sheets
- invoices, order forms, receipts, agreements, and all
company forms, etc.
- trucks
- uniforms
- signage
- billboards
- print ads
- ALL appropriate venues
Logo, free standing... click to view larger
image.
Below: Letterhead, envelope, business card (see note below
on unique business card)
following identity concepts. Click to view larger image.
[scroll down, or back to page top]
Note the business card (above, in two sections): This is an interactive business
card -
one card slips inside of the other and they are printed on both
sides. Boxes on the left card
are actually die cuts, open to the back of the
other card. When the Avalon card is removed,
the insects shown in the boxes
vanish - exactly the message of what Avalon's services
make happen - they
make the insects disappear. Clever, effective, and impressive -
tied clearly
to their marketing and advertising objectives
within the scope of their
identity.
Magazine advertisement below
Note the identity factors - Click to view larger
image.
[scroll down, or back to page top]
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Newspaper advertisement below
black and white -
Click to view larger image.
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Collaterals: Letterhead, Business Cards, Envelopes, Company Forms,
Newsletters,
Brochures,
Icons - Logos - Symbols,
Advertising - Company Materials
Services: Concept, design, layout, production
Kristen Stuart, Illustrator
and Graphic Designer, located in Ohio, national and international services
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