BRANDING:  Identity Sample Avalon Pest Control

Identity Branding Graphic Designer - Illustrator

 

Branding & Identity in a Nutshell

Branding, part of branding, is consistency throughout materials, whether in print or electronic forms. A lack of consistency is death to branding and establishing a brand, whether you are branding a small company or a large organization. As a professional graphic designer I provide services that help an organization establish a brand and keep consistency in branding across all forms where a brand or branding is communicated. Branding starts with a logo, and as a logo designer I keep branding concepts, e.g., positioning against competition, emphasis on unique advantages, etc. firmly in mind.

Branding and identity, whether for a company, corporation, or other organization, begins with a distinctive and unique, readily identifiable logo, a symbol if you will. The identity, the brand, is projected through the graphic image combined with font for the "name type" that remain absolutely consistent, the "feel" from the weight and texture, the consistency of colors and their representation, all of these create identity. Identity then established, it is the business image combined with the business identity that can be worked on together through the skillful and creative use of advertising, collaterals, and the actions of the business. Brand and branding, however, go beyond the representation itself. However, the first order of business is to have a vision of the enterprise, its placement among any competitors, and where it hopes to navigate. It all begins with vision - vision, and then its representation...

  All of these combined, as well as being consistently applied, translate into the creation and fulfillment of a basic and major business objective:  to create, establish, and then maintain a Strong Business Identity. Translate, brand. This paves the way and leads to Increased Customer Flow, a second major objective, and relates directly to share of market - all of these related to profit, to position, to increased values. Identity and image are central to purpose, and to fulfilling the purpose of the business. To ignore these elements of identity and image, somewhat, to not invest in these, to treat them lightly or without strict attention and management and care, is literally a grave and costly business mistake. Your identity and image directly contribute to either making money or losing money - a loose, confused, conflicted identity and image will do exactly that. Your business identity and your business image are a reflection and projection of who you are (in a business or management or, sometimes, personal sense) and what you stand for. Prospects will get the message, whatever it is, pro or con. A strong identity, brand, and image are the keys to turn to open the door to business objectives.  

     Avalon is an interesting study of company identity and branding. Branding and company Identity drive home messages through consistency, images, colors, tag lines and copywriting. This is the basic brand and identity of Avalon shown through their logo and samples of some company materials.

Branding Consistency:  Logo with illustration, colors, etc., is meant to be consistently represented  on all company materials:  everything matches!

• business cards
• letterhead & envelopes
• website
• brochures
• newsletters
• fax cover sheets
• invoices, order forms, receipts, agreements, and all company forms, etc.
• trucks
• uniforms
• signage
• billboards
• print ads
• ALL appropriate venues

Brand Logo, free standing... click to view larger image.

 
 Below:  Letterhead, envelope, business card (see note below on unique business card)
 following identity or brand or branding concepts. Click to view larger image.
[scroll down, or back to page top]

Note the business card (above, in two sections):  This is an interactive business card -
 one card slips inside of the other and they are printed on both sides. Boxes on the left card are actually die cuts, open to the back of the other card. When the Avalon card is removed, the insects shown in the boxes vanish - exactly the message of what Avalon's services make happen  - they make the insects disappear. Clever, effective, and impressive - tied clearly to their marketing and advertising objectives within the scope of their identity.

Magazine advertisement below
Note the brand and identity factors - Click to view larger image.
[scroll down, or back to page top]

_________________________________________________________________

_____________________________________________________

Newspaper advertisement below
black and white - Click to view larger image.

_____________________________________________________

Brand Collaterals:  Letterhead, Business Cards, Envelopes, Company Forms, Newsletters, Brochures, Icons - Logos - Symbols, Advertising - Company Materials

Brand Services:  Concept, design, layout, production

Kristen Stuart, Illustrator and Graphic Designer, located in Ohio, national and international services   [scroll down, or back to page top]

For more information on identity, branding, or organizational identity, please contact me -
click here for > ALL contact info & work inquiry form,