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Kristen's BLOG
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Freelance Professional Graphic Designer
& Illustrator
Local,
U.S., &
International Service
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"Welcome!
If you are looking for assistance from a professional graphic designer and
illustrator, you've succeeded in finding one. How may I help you? Please
feel free to explore these pages to discover some of what I do, and contact me with any
comments or questions you may have - both are welcome. Thanks for
visiting. I look forward to hearing from you. Look for my contact information,
and contact me. Thanks."
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Kristen Stuart
Freelance Professional Graphic
Designer & Illustrator
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International Service
Local
Ohio County List
- where I provide LOCAL
graphic designer services
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Cuyahoga
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Lake
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Lorain
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Geauga
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Medina
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Summit
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Stark
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Portage
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Wayne
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Ashtabula
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Trumbull
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Mahoning
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 Welcome fellow
Painesville Area Chamber of Commerce Members, CDPUG, and NOIS members...
all these apply to you...
Thanks for
visiting. I'm glad you're here.
If we haven't yet met, I look forward to that.
Professional memberships have been very good for me, and I've designed some
special offers for members only - exclusive offers.
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Help with what you need, when you need it
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From logos and brochures to complete organizational
identities, branding
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Business experience that extends beyond design
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Professional, and easy to work with -
recent client examples
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Client relationships pay dividends -
client relationships
Special Offers
Exclusively for
Members:
Feel free to explore here - See a partial client list, a services
list, etc., at CLIENT SERVICES
AND COMMENTS - all
page links, right column.
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Company Identity Package:
Design comprising brochure, business
card, letterhead, envelope. Save big with a $100.00
discount on the design of your materials
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Logo design: New logo design or redesign, Save -
$100.00 discount on the design of your logo
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Other mediums or services:
10% OFF
hourly rate (minimum 5 hours)
(only one offer per member organization)
Interested? Please call me to discuss
any aspect of this and what you have in mind. I'm here to help. Thank you. - -
Kristen Stuart, 440-357-1205
Recent project examples - special offers for members
Organizational image makeover - organizational identity - branding:
BUSINESS: One local client came to me to get a different look and
feel to their business. He wasn't quite sure what was wrong with the image of
the business, but he thought something was somehow out of whack. While his
basic logo was all right, the style made it seem old and outdated - he
wanted a more modern feel. Having added several services to his main business,
these service areas had to be included but they didn't quite fit with his name and
logo. Also, over the years his name, logo, fonts, etc., had been produced in
several different colors, so there was a conflict between business cards, ads,
letterhead, invoices, signs, decals, etc.
We met and talked about his business,
what he believed he needed, and what he wanted, asking and answering questions.
After that, study, and coming up with design options that would give a more
modern feel, incorporate additional services, and be very consistent, the
cornerstone of any proper corporate/company identity. Designs, fonts, emphasis,
colors, all of these were worked up. The client chose one direction. "That's
what I like," he said. Then we went into finishing these, some going from hand
drawing to computer software, and then rendering all the images in different
formats. How is organizational identity projected? In all materials, such as:
business cards, letterhead, envelopes, signs, decals, a flyer for an upcoming
trade show, ads for various publications. We started with business cards with
the rest to come, and a major brochure makeover is up next to be done. "I really
like this," he said, "I should have done this a long time ago."
PROFESSIONAL (M.D.): A doctor came to me, a specialist, a physician
who was taking a more modern approach to his practice, and following ideas that
are emerging in the medical field about identity and using it to advantage. He
was changing his practice, and moving, too. "Can you do a logo for me? My cards
and materials?" I studied what existed in the field, and came up with four
workable logo designs, which was not all that easy. He picked one and we
finished it up, making several changes and adjustments in the process. We
chose colors. He now has new business and appointment cards, letterhead,
envelopes, prescription pads, fax cover sheets, and signs on his office doors.
Newspaper ads are to follow. They all match 100%.
"Nice work, Kristen! I really
appreciate what you've done. And a physician that I work closely with will be
contacting you in the near future to have you do a logo and other materials (for
them)."
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Help when you need it - client relationships develop
I'm here to help when you need it. Some of my most successful clients
consider me as an extension of or part of their team. I'm always
included right from the start when a new product, service, offering,
or marketing direction is decided upon. Designs and projects flow more easily and
smoothly as a direct result of this ongoing involvement. Descriptions,
layouts, flyers, newsletters, ads, or other pieces applicable to the
project more naturally emerge. The more work I do for a client, the
more I get to know them and their operations, needs, and directions,
the easier, faster, and more economically these are created. After a
while it's like a hand slipping into a glove. There is great value, both
ways, in that kind of relationship. It works. Savings are substantial,
and even the quality increases because of the increased or more in-depth knowledge of the client's operations,
as well as experience.
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