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Freelance Professional Graphic Designer
for Branding & Corporate Identity
Local,
U.S., &
International Service
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Some Thoughts on
Branding, Corporate Identity, and Positioning
"Branding and corporate identity begin with a distinctive logo..."
"The logo
and name type and arrangement follow consistently in all company
materials, actually creating the brand and identity."
"Advertising
utilizes the logo, symbols, and identity concepts.
"Golden Arches"
"King of Beers"
"Things Go Better with..."
"Consistency with the
display of logo, colors, textures, and all that follows is the key to
an effective identity and brand."
"'Share of mind' goes hand in hand
with share of market."
- -
Kristen Stuart
Freelance Professional Graphic
Designer
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International Service
Local
Ohio County List
- where I provide LOCAL
graphic designer services
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Cuyahoga
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Lake
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Lorain
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Geauga
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Medina
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Summit
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Stark
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Portage
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Wayne
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Ashtabula
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Trumbull
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Mahoning
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Branding,
Branding Positioning,
Corporate Identity,
Branding & Corporate Identity Development
Freelance Brand
Designer Services, Redesigns or Re-crafting of Corporate Identity
Branding Examples: 1. Avalon Pest Control
2. The
Security Source, Inc.
Branding & Corporate Identity in Brief:
Branding, a critical part of branding, is
consistency throughout materials, whether in print or electronic forms.
A lack of consistency is death to
branding and establishing a brand, whether you are branding a small
company or a large organization. As a professional graphic designer I
provide services that help an organization establish a brand and keep
consistency in branding across all forms where a brand or branding is
communicated. Branding starts with a logo, and as a
logo designer I keep branding concepts, including positioning against
competition, emphasis on unique advantages, and principles firmly
in mind. My services go way beyond a "fancy design," which is the most
that some so-called designers can think to do. Business experience
counts, and creating a stellar corporate identity is what I do.
Branding
and identity, whether for a
company, corporation, or other organization, begins with a
distinctive and unique, readily identifiable logo, a symbol if you will. The
identity, the brand, is projected through the graphic image combined with font for the
"name type" that remain absolutely consistent, the "feel" from the
weight and texture, the consistency of colors and their representation,
all of these create identity. Identity then established, it is the
business image combined with the business identity that can be worked on
together through the skillful and creative use of advertising,
collaterals, and the actions of the business. Brand and branding,
however, go beyond the representation itself. However, the first order of
business is to have a vision of the enterprise, its placement among any
competitors, and where it hopes to navigate. It all begins with vision -
vision, and then its representation...
Logo as a mainstay
or centerpiece of branding and
corporate identity, free standing
click to view larger
image.
Consistent Application of Branding and
Corporate Identity Factors in Communications
with the Market
All of these combined, as well as being
consistently applied, translate into the creation and fulfillment of a
basic and major business objective: to create, establish, and
then maintain a Strong Business Identity. Translate, brand. This paves the way and
leads to Increased Customer Flow, a second major objective, and
relates directly to share of market - all of these related to
profit, to position, to increased values. Identity and
image are central to purpose, and to fulfilling the purpose of the
business. To ignore these elements of identity and image, somewhat, to
not invest in these, to treat them lightly or without strict attention
and management and care, is literally a grave and costly business
mistake. Your identity and image directly contribute to either making
money or losing money - a loose, confused, conflicted identity and image
will do exactly that. Your business identity and your business image are
a reflection and projection of who you are (in a business or management
or, sometimes, personal sense) and what you stand for. Prospects will
get the message, whatever it is, pro or con. A strong identity, brand, and image
are the keys to turn to open the door to business objectives.
Avalon is an interesting study of
corporate identity and branding. Branding and corporate identity drive
home messages through consistency, projecting images, colors,
tag lines and copywriting.
This is the basic branding and corporate identity of
Avalon shown through their logo and samples of
some company materials.
Corporate
Identity is Expressed Through Materials:
Logo with illustration, colors, etc.,
is meant to be consistently represented
on
all company materials: everything matches! Letterhead,
envelope, business card (see note below on unique business card)
following corporate identity or brand or branding concepts. Once a
corporate identity or brand is set, it should not be deviated from
whatsoever. A 97% consistency is acceptable. Click to view larger image.
Branding Consistency
Displayed
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business cards
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letterhead & envelopes
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website
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brochures
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newsletters
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fax cover sheets
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invoices, order forms, receipts, agreements, and all
company forms, etc.
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trucks
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uniforms
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signage
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billboards
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print ads
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ALL appropriate venues
[scroll down, or back to page top]
Note the business card (above, in two sections): This is an interactive business
card -
one card slips inside of the other and they are printed on both
sides. Boxes on the left card are actually die cuts, open to the back of the
other card. When the Avalon card is removed,
the insects shown in the boxes
vanish - exactly the message of what Avalon's services make happen - they
make the insects disappear. Clever, effective, and impressive -
tied clearly
to their marketing and advertising objectives
within the scope of their
identity.
Magazine advertisement below closely follows corporate identity
Note the branding and corporate identity factors
Click to view larger
image. [scroll down, or back to page top]
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Newspaper advertisement below
black and white -
Click to view larger image.
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Branding,
Branding Positioning,
Corporate Identity,
Branding & Corporate Identity Development
Branding & Corporate Identity Example,
The Security Source, Inc.
Logo, free standing...
The Security Source logo helps drive home identity and
messages through consistency, images, colors, tag lines and copywriting.
This is the basic identity of Security Source shown through their logo
and samples of some company materials.
Logo with illustration, colors, etc.,
is meant to be consistently represented
on
all company materials: everything matches! That is central to
identity.
-
business cards
-
letterhead & envelopes
-
website
-
newsletters
-
brochures
-
fax cover sheets
-
order forms, receipts, agreements, and all
company forms, etc.
-
trucks
-
uniforms
-
signage
-
billboards
-
print ads
-
ALL appropriate venues
Collaterals: Letterhead, Business Cards, Envelopes, Company Forms,
Newsletters,
Brochures,
Icons - Logos - Symbols,
Advertising - Company Materials
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